CGBP Module II - Marketing

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Module II: Marketing

Module II: Global Marketing Agenda

May 10, 2012

7:30 am–8:00 am Registration & Continental Breakfast

8:00 am–8:15 am Introduction & Module Overview
Alberto Rodriguez-Baez, Sr. International Business Consultant, International Trade Center

8:15 am–9:15 am Essentials Tools of International Market Research
Mike Rosales, International Trade Specialist, San Antonio US Export Assistance Center

9:15 am–9:25 am Break

9:25 am–10:25 am Elements of a Global Marketing Plan
Scott Douglas, US Marketing Director, National Strength and Conditioning Association

10:25 am–10:35 am Break

10:35 am–11:35 am Impact of Laws on Market Feasibility and the Marketing Plan
Ramon Concha, Associate, Cacheaux Cavazos & Newton

11:35 am–1:00 pm Lunch

1:00 pm–2:00 pm Intercultural Sales
Salvador Apud, Senior Partner, ITIM International

2:00 pm–2:10 pm Break

2:10 pm–3:10 pm Growing & Keeping Your Global Customers
Alberto Rodriguez-Baez, Sr. International Business Consultant, International Trade Center

3:10 pm–3:20 pm Break

3:20 pm–4:20 pm International Marketing and Sales Via Web
Wes Baerga, Partner, Vuepoint Creative
Danny Batista, Partner, Vuepoint Creative

4:20 pm–4:40 pm Q&A

4:40 pm Conclusion of Program

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Latest Success Story

Bespoke Group LLC, based in Irving, Texas, is a leading exporter of high quality dried pulses, or legumes, such as dried lentils, peas, and chickpeas. The annual global trade of pulses is a $3 billion industry. The United States is the second largest exporter of dried peas and third for dried lentils and accounts for about 15 percent of global exports.