Online Export Training

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Online Export Training

In partnership with the U.S. Export Assistance Center in Atlanta and the University of Georgia SBDC, the International Trade Center offers a variety of export training webinars that will assist you in assessing your company's export readiness, show you the importance and availability of global market research tools, estimate your transaction costs, and will explain how to use INCOTERMS, among others.

To access the tutorials, please click on the title of each section and you will be redirected to the Export-U website.

Webinar Topics

1. Are You Ready?

This sesssion of Export-U is designed for those taking a first look at international trade. It addresses some of the "Myths and Realities" of exporting, and discusses various factors that influence your chances for success. The goal is to help you determine if you are ready to take the leap from local or national marketing, to international marketing. (Runtime: 16:50 minutes)

2. Global Market Research

This session explains the basics of global market "desk" research - a critical first step toward finding profitable overseas markets. Such advance research can help you maximize opportunity and minimize risk, and insure the success of your international business venture. Our goal is to explain what you need to consider, identify some sources for the data, and how to make sense of it. (Runtime: 15:26 minutes)

3. Secondary Research

In this session, we explain how secondary research can help you refine your list of potential overseas markets to a manageable number - usually a short list of just the 3 o 4 top markets. We'll show how you can take into accout a wide range of critical "soft" data that does not easily lend itself to numeric analysis, including political, economic, and cultural conditions. (Runtime: 15:11 minutes)

4. Costing

In this session, we complete a costing exercise to see whether your product can be price competitive in markets you have selected. We show how your final sales prive is affected by the costs associated with moving your goods overseas. These include factors like shipping, duties, fees, and insurance. (Runtime: 23:26 minutes)

5. Approching the Market

In this session, we explain how the U.S. Commercial Service (part of the U.S. Department of Commerce) can help you approach and sell into overseas markets. We discuss how their over 100 U.S. and 160 foreign offices offer invaluable export assistance services, including the International Partner Profile, International Partner Search, Gold Key, Platinum Key, trade leads, and sponsored trade events. (Runtime: 15:27 minutes)

6. Structuring the Venture - Under development

7. INCOTERMS for Shipping

Here we briefly introduce INCOTERMS and explain how they are used in export trade. These internationally standarized terms define the responsibilities of exporters and their overseas customers for various phases of the shipping process. They also clarify pricing, by spelling-out who is responsible for which shipping cost. Our goal is to provide a very brief introduction to INCOTERMS with references for more detailed investigation on our links page. (Runtime: 6:58 minutes)

8. Payment Terms

In this eigth session of Export-U, we discuss how you can get paid for your export sales. We also consider the relative merits and risks associated with several types of payment, including: cash in advance, confirmed letter-of-credit, advised letter of credit, cash against documents, documents against acceptance, and open account. We also touch briefly on how you can reduce your payment risks with export credit insurance. (Runtime: 21:31 minutes)

9. SBA Financing

In this ninth session of Export-U, we discuss how the U.S. Small Business Administration offers bank loan guarantees to help American exporters. We also introduce the three primary SBA international loan programs: Export Working Capital, Export Express, and International Trade Loans, and consider the merits of each for various situations. (Runtime: 17:55 minutes)

10. Website Globalization

In this session we wil discuss how to prepare your website for the global marketplace. Because of its length, this session is broken into three parts:

10A: introduces the concept of website globalization, describes how simple enhancements can enhance your website's appeals to international visitors, and considers the pros and cons of website translation (Runtime: 23:54 minutes)
10B: considers international website promotion, and introduces the concepts of website internationalization and localization. (Runtime: 28:08 minutes)
10C: provides a high level overview of international e-commerce. (Runtime: 12:16 minutes)

Training Programs

Latest Success Story

Bespoke Group LLC, based in Irving, Texas, is a leading exporter of high quality dried pulses, or legumes, such as dried lentils, peas, and chickpeas. The annual global trade of pulses is a $3 billion industry. The United States is the second largest exporter of dried peas and third for dried lentils and accounts for about 15 percent of global exports.